Chile: Terruño Sónico. Music, wine and territory as a narrative of cultural identity

Chile: Terruño Sónico was launched in 2025 as an initiative that brings together music, wine and territory, activating live experiences and national and international showcases that enabled its proposal to circulate and positioned the brand within strategic professional contexts. This first year marked the starting point of the initiative as a platform connecting creative and productive industries, projecting 2026 as a phase of expansion and consolidation.

During 2025, Terruño Sónico was present in various national contexts across the O’Higgins Region and the Metropolitan Region, activating in territories representative of Chile’s diverse terroirs. Its first activation took place in the commune of Navidad, within the coastal dryland territory, as part of Safari Sonoro. Subsequently, the project participated in +Crea Turismo in Santa Cruz, Colchagua Valley, an inland dryland territory, alongside Sernatur and Corfo, integrating into a space for articulation between cultural tourism and creative industries.

This was followed by its participation in the Jazz ChilEUropa Festival in Santiago, Central Valley, where Chilemúsica carried out an activation combining Chilean wine and live music during the closing concert at Centro GAM, attended by more than 400 people. This experience reinforced the connection between terroir, artistic creation and cultural identity.

International projection was also a central component of the project’s development. Chile: Terruño Sónico was presented at BOmm – Bogotá Music Market, featuring a toast that brought together Chilean wine and live music for international delegates. This line of work continued in Europe with Chilemúsica’s participation in WOMEX – Worldwide Music Expo in Finland, and BIME in Spain, where the initiative was introduced as an experience that crosses music, wine and tourism, strengthening ties with strategic markets.

Chile: Terruño Sónico is driven by Chilemúsica, the sector brand for the internationalization of Chilean music, which leads this initiative by connecting the music sector with wine and tourism, and strengthening the country’s visibility abroad.

Building on the trajectory developed throughout 2025, the initiative is preparing for a year of international expansion in 2026, with confirmed participation in nine strategic fairs and markets: FIM GDL in Mexico; Circulart and BIME PRO Bogotá in Colombia; jazzahead! in Germany; Classical:NEXT in Hungary; WTF Capital of Metal in Finland; WOMEX, BIME PRO and Monkey Week in Spain; and ADE – Amsterdam Dance Event in the Netherlands. This agenda marks a new stage of growth and positioning for Chilean cultural identity within high-impact international circuits.

Chile: Terruño Sónico continues to consolidate itself as a platform where music, wine and territory converge into a single narrative: that of a country that transforms its heritage into experience and its culture into future projection.

We are Chilemúsica, the sector brand that promotes the Chilean music industry abroad. Created through the joint efforts of the Chilean Independent Music Industry Association (IMICHILE), ProChile and the Ministry of Cultures, Arts and Heritage, Chilemúsica focuses on supporting the export of Chilean music to international markets.