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Chile: Terruño Sónico. Music, wine and territory as a narrative of cultural identity

15/01/2026 by Chilemúsica
chilemusica
+creaturismo, chilemusica, festival jazz chileuropa, marcasectorial, prochile, safari sonoro, terruño sonico, vino

Chile: Terruño Sónico. Music, wine and territory as a narrative of cultural identity

Chile: Terruño Sónico was launched in 2025 as an initiative that brings together music, wine and territory, activating live experiences and national and international showcases that enabled its proposal to circulate and positioned the brand within strategic professional contexts. This first year marked the starting point of the initiative as a platform connecting creative and productive industries, projecting 2026 as a phase of expansion and consolidation.

During 2025, Terruño Sónico was present in various national contexts across the O’Higgins Region and the Metropolitan Region, activating in territories representative of Chile’s diverse terroirs. Its first activation took place in the commune of Navidad, within the coastal dryland territory, as part of Safari Sonoro. Subsequently, the project participated in +Crea Turismo in Santa Cruz, Colchagua Valley, an inland dryland territory, alongside Sernatur and Corfo, integrating into a space for articulation between cultural tourism and creative industries.

This was followed by its participation in the Jazz ChilEUropa Festival in Santiago, Central Valley, where Chilemúsica carried out an activation combining Chilean wine and live music during the closing concert at Centro GAM, attended by more than 400 people. This experience reinforced the connection between terroir, artistic creation and cultural identity.

International projection was also a central component of the project’s development. Chile: Terruño Sónico was presented at BOmm – Bogotá Music Market, featuring a toast that brought together Chilean wine and live music for international delegates. This line of work continued in Europe with Chilemúsica’s participation in WOMEX – Worldwide Music Expo in Finland, and BIME in Spain, where the initiative was introduced as an experience that crosses music, wine and tourism, strengthening ties with strategic markets.

Chile: Terruño Sónico is driven by Chilemúsica, the sector brand for the internationalization of Chilean music, which leads this initiative by connecting the music sector with wine and tourism, and strengthening the country’s visibility abroad.

Building on the trajectory developed throughout 2025, the initiative is preparing for a year of international expansion in 2026, with confirmed participation in nine strategic fairs and markets: FIM GDL in Mexico; Circulart and BIME PRO Bogotá in Colombia; jazzahead! in Germany; Classical:NEXT in Hungary; WTF Capital of Metal in Finland; WOMEX, BIME PRO and Monkey Week in Spain; and ADE – Amsterdam Dance Event in the Netherlands. This agenda marks a new stage of growth and positioning for Chilean cultural identity within high-impact international circuits.

Chile: Terruño Sónico continues to consolidate itself as a platform where music, wine and territory converge into a single narrative: that of a country that transforms its heritage into experience and its culture into future projection.

LISTEN TO OUR PLAYLISTS

We are Chilemúsica, the sector brand that promotes the Chilean music industry abroad. Created through the joint efforts of the Chilean Independent Music Industry Association (IMICHILE), ProChile and the Ministry of Cultures, Arts and Heritage, Chilemúsica focuses on supporting the export of Chilean music to international markets.

Nine events, five countries and a sustained agenda: Chilemúsica connects chilean music with leading international markets in 2025

30/12/2025 by Chilemúsica
chilemusica, industria musical chilena
chilemusica, marcasectorial, prochile

Nine events, five countries and a sustained agenda: Chilemúsica connects chilean music with leading international markets in 2025

In 2025, Chilemúsica consolidated an internationalization agenda in constant motion, strengthening connections with international markets through concrete actions in promotion, professional networking and collaboration, with a clear focus on measurable results for the Chilean music sector.

2025 IN NUMBERS

During 2025, Chilemúsica participated in 9 international events across 5 countries, representing an 12,5% increase compared to 2024. The agenda included markets and fairs such as FIM GDL, jazzahead!, BIME Bogotá, Classical:NEXT, Circulart, BOmm, WOMEX, BIME y Monkey Week, covering circuits of popular music, world music, jazz and classical music. These actions enabled the participation of 120 Chilean companies (a 34% increase compared to 2024) and 15 Chilean artists (a 50% increase year-on-year), through networking, showcases, B2B meetings, communication campaigns and music + wine activations.

CHILE: TERRUÑO SÓNICO – INITIAL STAGE

In 2025, Chilemúsica launched and developed the initial stage of Chile: Terruño Sónico, a platform that integrates music, wine and territory as a tool for international positioning and professional networking. The project was activated in strategic industry contexts, including its international launch at BOmm as well as networking and hospitality actions at fairs and markets such as BIME, WOMEX and Circulart. This stage made it possible to test formats, validate interest from international agents and articulate links between the music, wine and tourism sectors.

PRESENCE AT NATIONAL EVENTS 2025

The international agenda was complemented by active participation in key national events within the music and creative ecosystem. During 2025, Chilemúsica was present at Marejada (San Antonio), +CREA Turismo (Santa Cruz), Safari Sonoro (Navidad), Isla Sonora (Chiloé), Rockódromo (Valparaíso), Feria de la Música Pulsar (Santiago) and Fluvial (Valdivia), strengthening territorial articulation and connections between sector stakeholders.

2026 OUTLOOK: CONFIRMED INTERNATIONAL AGENDA

The work carried out during 2025 lays the groundwork for a new cycle of internationalization. For 2026, Chilemúsica has an agenda that will continue positioning Chilean music internationally, deepen relationships in priority markets and expand its presence in specialized circuits, incorporating greater genre diversification. This includes metal through WTF Capital of Metal (Finland) and electronic music through ADE – Amsterdam Dance Event (Netherlands), alongside jazz and classical music circuits developed during 2024 and 2025, and the popular music and world music circuits that Chilemúsica has been developing in a sustained manner for more than six years.

FAIRS AND MARKETS FOR 2026

FIM GDL February 25–28, Guadalajara, Mexico
Classical:NEXT April 8–11, Budapest, Hungary
jazzahead! April 23–25, Bremen, Germany
BIME PRO Bogotá Bogotá – May 5–7, Bogotá, Colombia
Circulart June 4–7, Medellín, Colombia
WTF Capital of Metal August 5–7, Helsinki, Finland
BOmm September 8–11, Bogotá, Colombia
WOMEX October 21–25, Gran Canaria, Spain
ADE – Amsterdam Dance Event October 21–25, Amsterdam, Netherlands
BIME PRO Bilbao October 27–30, Bilbao, Spain
Monkey Week  November 19–21, El Puerto de Santa María, Spain

With this balance, Chilemúsica closes 2025 and looks ahead to 2026 with an agenda already underway, open to new collaborations that strengthen the international projection of Chilean music. Thank you to everyone who has been part of this journey. We wish you a happy new year!

LISTEN TO OUR PLAYLISTS

We are Chilemúsica, the sector brand that promotes the Chilean music industry abroad. Created through the joint efforts of the Chilean Independent Music Industry Association (IMICHILE), ProChile , and the Ministry of Cultures, Arts and Heritage, Chilemúsica focuses on supporting the export of Chilean music to international markets.

Chile positions itself as a hub for the music industry with three major events

26/11/2025 by Chilemúsica
Sin categoría
chilemusica, fluvial, marcasectorial, prochile, pulsar, rockodromo

Chile positions itself as a hub for the music industry with three major events

Rockódromo Industria in Valparaíso, Pulsar Music Fair in Santiago, and Fluvial in Valdivia will host over 100 international delegates and a full schedule of industry-focused activities.

In the coming weeks, the global music industry will turn its attention to Chile. Three music events taking place in different regions of the country will bring together more than 100 international delegates, hundreds of accredited professionals, over 100 showcases, and a full slate of networking activities, including business meetings, professional exchanges, and sector-driven encounters — positioning Chile as an active force in the regional industry.

These are Rockódromo Industria, Feria de la Música Pulsar and Fluvial, three events with different approaches but a shared goal: to position Chile as a growing music market and support the internationalization of our creative scene.

From November 26 to 30, Valparaíso will host the second edition of Rockódromo Industria, a training-focused gathering held under the umbrella of Rockódromo Festival, one of the region’s most relevant events with more than 20 years of history, organized by the Ministry of Cultures, Arts and Heritage.

The event will offer talks, workshops, panels, and business meetings aimed at the emerging national music scene — all part of a program that complements the festival, which continues to consolidate itself as a stage where Chilean music from all eras and all corners of the country converges.

Featured guests include Nicole and Carlos Cabezas, along with industry agents such as Stefany Navarro (digital marketing), Emiliano Rodríguez (Niceto Club, Argentina), Gerardo Castillo (Aguascalientes Festival Network, Mexico), and Gustavo Cerqueiras (Music InFusion). Aula Rockódromo will also gather emerging artists and agents from Arica to Punta Arenas to learn from mentors such as Wanda Flores and Carlos Salazar.

All activities are free of charge and will be held across several cultural centers in the city.

PULSAR AND FLUVIAL: A GROWING COLLABORATION

The following week in Santiago, from December 5 to 7, Pulsar Music Fair will celebrate its 15th anniversary with a broad and diverse international delegation of more than 30 professionals from around the world. Venue programmers, festival directors, experts, and other industry leaders will spend three days attending nearly 40 live performances included in the fair’s program and connecting with Chilean professionals accredited for this pioneering national event.

The fair also includes a series of training-oriented activities, most notably the first Sync Camp — a program focused on synchronization, designed to prepare Chilean musicians to compose, perform, record, and license music for audiovisual productions. Through these initiatives, Pulsar seeks to continue contributing to industry professionalization and supporting the internationalization of Chilean music, with a strong emphasis on creators. This year, it also strengthens its collaborative relationship with Fluvial, where it will participate with a series of joint activities.

The cycle concludes in Valdivia from December 10 to 13 with the ninth edition of Fluvial, an international gathering aimed at developing the Chilean music industry and known for bringing one of the largest international delegations visiting the country each year. The music and landscape of historic Valdivia serve as a backdrop for agents, managers, producers, and artists to exchange ideas, share knowledge, and build partnerships for global circulation.

Fluvial 2025 will place special emphasis on the synchronization sector, deepening the work started in 2024. This will be reflected in the second edition of Fluvial Sync, an advanced program on music synchronization whose inaugural version marked a milestone in the professionalization of the Chilean music sector regarding audiovisual sync, yielding concrete results such as official placements and signed contracts with international agencies.

All in all, the coming weeks will be key for the development of the local industry and for reinforcing Chile’s position as an active musical player in the Southern Cone — a market worth watching, one that, despite its size, manages to present three industry events in different regions of the country through coordinated efforts between public and private actors, establishing a narrative that highlights the sector’s diversity and growing capacity for collaboration.

LISTEN TO OUR PLAYLISTS

We are Chilemúsica, the sector brand that promotes the Chilean music industry abroad. Created through the joint efforts of the Chilean Independent Music Industry Association (IMICHILE), ProChile , and the Ministry of Cultures, Arts and Heritage, Chilemúsica focuses on supporting the export of Chilean music to international markets.

Marineros arrives in Spain for the first time

20/11/2025 by Chilemúsica
chilemusica, industria musical chilena, marca sectorial, monkey week
barcelona, chilemusica, españa, madrid, marcasectorial, marineros, Monkey Week, prochile, valencia

Marineros arrives in Spain for the first time

The band will make its debut at Monkey Week in El Puerto de Santa María, along with performances in Barcelona, Madrid, and Valencia.

Marineros, the Chilean duo formed by Soledad Puentes and Cer and recognized as one of the most influential acts in Chile’s alternative pop scene, announces its first tour in Spain. The project arrives with a renewed live show, full-band format, and its distinctive dreampop sound, built on ethereal atmospheres and introspective lyrics. This visit follows an active season of performances in Chile and the recent release of their single “Lo que siento.”

With two studio albums, “O Marineros” (2015) and “Al calor de un sol que acaba de morir” (2023), both produced by Cristián Heyne and Soledad Puentes, the duo continues to expand its creative universe and consolidate a body of work that has influenced a new generation of artists. This tour marks a new chapter in their trajectory and strengthens the connection between the Chilean and Spanish music scenes.

One of the milestones of the visit will be their debut at the 17th edition of Monkey Week SON Estrella Galicia, one of the most important professional and artistic gatherings of the Ibero-American independent music scene. The event will take place from November 20 to 22 in El Puerto de Santa María, Cádiz, bringing together emerging artists, professionals, and delegations from various countries. Marineros will perform live on Friday, November 21 at 7:45 PM at Teatro Municipal Pedro Muñoz Seca.

The participation of Marineros in Monkey Week is supported by Chilemúsica, within the framework of the brand’s work to showcase and project Chilean music in strategic international markets. Spain is one of its priority countries, and the presence of Chilean projects at the festival aligns with ongoing efforts to strengthen the sector’s visibility within the Ibero-American industry.

This is Chilemúsica’s third participation in Monkey Week, following an exploratory mission carried out with IMICHILE in 2012, which marked the beginning of a long-standing relationship with the conference. Since then, active exchange has been promoted between both organizations, consolidating a sustained collaborative relationship and generating new opportunities for artists and professionals from both territories. As part of this ongoing alliance, representatives from Monkey Week have visited Chile twice to participate in the Fluvial and Pulsar, conferences, further strengthening the connection and expanding collaboration between the two scenes.

Marineros’ tour began on Wednesday, November 19 in Barcelona (Jamboree 3) and continues on Sunday, November 23 in Madrid (Café Berlín). Both dates are part of Ciclo BaCáN, a Chilean music concert series held in Spain since 2021. The initiative, led by La Sagrada Música, focuses on promoting Chilean music and is supported in 2025 by the Embassy of Chile in Spain and the Cultural Affairs Directorate of the Ministry of Foreign Affairs.

The tour concludes on Friday, November 28 in Valencia at Centro Excursionista Bar, where they will share the stage with Catalan artist Carlota Flâneur.

BARCELONA

Wednesday, November 19 – 8:30 PM
Jamboree 3

PUERTO DE SANTA MARÍA

Friday, November 21 – 7:45 PM
Monkey Week, Teatro Municipal Pedro Muñoz Seca

MADRID

Sunday, November 23 – 8:00 PM
Café Berlín

VALENCIA

Friday, November 28 – 7:00 PM
Centro Excursionista Bar

LISTEN TO OUR PLAYLISTS

We are Chilemúsica, the sector brand that promotes the Chilean music industry abroad. Created through the joint efforts of the Chilean Independent Music Industry Association (IMICHILE); ProChile and the Ministry of Cultures, Arts and Heritage, Chilemúsica focuses on supporting the export of Chilean music to international markets.

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